Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

Ad spending in the influencer advertising market in South Africa is forecasted to reach $30.23m (R560.64m) in 2025. No wonder ...

In a world where consumers are constantly bombarded with marketing messages, trust has become the rarest currency. People don ...

Influencer marketing’s rising credibility is also reflected in Kantar’s latest India rankings. Among online media channels, ...

CEO of Westbrook Media, Haugen becomes executive vp, digital strategy & growth as the studio looks to expand in the digital ...

In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...

Permate connects advertisers with influencers through an open marketplace format. Advanced fraud detection, commission rate ...

Are you struggling to stand out in the digital world? A digital marketing expert plays a crucial role. This blog will guide you through their responsibilities and the skills they need. Keep reading ...

Apple has amended its marketing materials for the Apple Intelligence suite, removing the "Available Now" label from its ...

The legal industry has undergone a remarkable transformation in its marketing approaches over the past few years. By 2025, this evolution has accelerated, driven by technological advances, changing ...

IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, today announced the launch ...