Since then, organizations have been chasing the promise of AI and its ability to simulate human interactions with consumers across the customer journey with varying degrees of success. Communication ...

Rocket CRM, a SaaS-based CRM technology platform designed for small and mid-sized businesses, has announced the full ...

His contributions span data strategy, machine learning, and customer experience design, blending cutting-edge technology with ethical foresight. "If personalization is to be meaningful, it must be ...

Marketers map behavioral states for richer customer engagement Customer expectations are evolving; they now seek two-way interactions where brands understand their concerns with products or ...

Post-sale customer engagement, an often-overlooked part of the customer life cycle, helps B2B companies with customer retention, loyalty, growth, and advocacy, according to a new report from Forrester ...

Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint. With customers now discovering content across traditional search engines, LLMs ...

Pega Customer Engagement Blueprint leverages Pega’s powerful AI framework so users can collaborate online, map their vision from data models to brand strategy, and create a comprehensive roadmap ...

Whether you are a B2C brand marketer or B2B channel leader, building a sustainable 360-degree customer engagement strategy is a deep-seated challenge. The tools used to deliver value back to a ...

“Utilizing AI for speed to information and customer engagement is 100% a good way to move the game,” he said. First-party data is becoming increasingly valuable as pharma companies seek to understand ...