The celebration of the Japanese pop culture icon cuts across commerce, fashion and entertainment, guided by the elusive ...

This special new collection went on sale on Halloween, with each of the leading characters from Jujutsu Kaisen paired with a specific Sanrio character or two. The collaboration in ...

Then, in 2020, Tomokuni Tsuji inherited the role as Sanrio's boss. He is the grandson of the firm's founder, Shintaro Tsuji, ...

The character is beloved by millions worldwide and has been the face of its parent company, Sanrio, for half a century.

When Sanrio released its first-ever item of Hello ... there is something relaxing about a fictional character as cute and inobtrusive as Kitty. A placid companion, as Hello Kitty continues to ...

Two black dots for eyes, six fine whiskers and a red bow on her head: It didn't take much to create a design that would ...

Hello Kitty is now 50. Befitting a pop icon at midlife, the bubble-­headed, bow-wearing character’s fictional birthday has ...

Hello Kitty, the cute, enigmatic character that adorns everything from handbags to rice cookers, turns 50 on Friday (Nov 1) – ...

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

Hello Kitty is saying hello to 50 on Friday and celebrating with her global fan club. Across the world, fans of the iconic ...

The monarch was feting a figure more recognisable than any billionaire or emissary: Hello Kitty, who turns 50 this year. The ...