Derby-based communications agency Penguin PR has appointed Danielle Williams as its newest account executive, strengthening ...

From corporate learning platforms to Discovery’s Vitality platform, ‘gamification’ has become a part of many people’s daily ...

Most recently, since August 2020, he has served as SVP and GM at Constant Contact, Inc., a global provider of digital marketing solutions. Mr.

PR and digital marketing produce more emissions than aviation, yet their environmental impact often goes unnoticed. Before we tell others to act, we need to look at our own industry’s footprint. When ...

McCormick brings to the Advisor Collective more than 20 years of experience in digital lead generation, data marketing and monetization, and helping companies unlock growth opportunities by ...

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

Siddharth Bhardwaj, who currently serves as group chief marketing officer and national sales head, has now been elevated to the role of chief executive officer - digital cinema business.

B2B marketing strategies are the ways you choose to reach buyers inside of businesses to convert them into customers. Among them, B2B digital marketing strategies are those that happen online.

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

In a similar way, generative AI represents a watershed moment in digital marketing. Banner ads may have introduced marketing’s holy grail targeting strategy – right person, right message, right time – ...