How you define your audience is essentially the foundation of any good digital marketing strategy ... with some persuasive flair – your customer acquisition strategy should be well on the ...

It is written by Andrew Lazenby. Read about the drivers of profitable customer acquisition Learn how to plan push and pull channels Explore 10 effective ways of working in customer acquisition ...

One key lesson I’ve learned about customer acquisition is that not all leads are good leads—and chasing the wrong ones can be a massive waste of time. Early on, we relied heavily on Google Ads ...

Here are their critical customer acquisition missteps and clear strategies ... which made them less effective in resonating with the specific needs and interests of our target audience.

The good news is that if you manage to drive a second purchase ... You're not alone: Most online retailers invest nearly 80% of their digital marketing budgets on new-customer acquisition, ...

With well-documented shifts in consumer behaviour and emerging technologies, it is more important than ever for our LCF ...

In a landscape dominated by digital noise, data-driven direct mail provides a tangible, personalized and highly effective channel for customer acquisition. It's not about sending more mail ...

Key Findings from the Report .Customer acquisition is more challenging ... data refresh rates – Companies with the most effective acquisition strategies are 4x more likely to refresh customer ...