The study found out that social media usage influences consumer satisfaction in the stages of information search and alternative evaluation, with satisfaction getting amplified as the consumer moves ...

Based on theoretical and empirical work in marketing, judgment and decision making, psychology, and decision support systems, we develop a set of hypotheses pertaining to the effects of these two ...

The Consumer Financial Protection Bureau was established to root out corporate wrongdoing after the 2008 crash. The Trump administration has moved to weaken it.

The Sixth U.S. Circuit Court of Appeals decision was a major victory for big corporations over small businesses on the internet.

Decision fatigue is also something marketers should be aware of as simply presenting consumers with too many choices can also backfire and put them off deciding.

The Decision-Making Process & Evaluation of Decision Effectiveness. Making decisions for your small business might seem to require wisdom beyond your capabilities. However, if you are methodical ...

Most consumers today tend to perform extensive research online after identifying a purchasing need. This exploratory study attempts to clarify e-consumerspsila decision-making processes for ...

Differences Between a Consumer Buying and a Business Buying Decision Process. Your consumer and business customers approach purchasing in two very different ways. To successfully market your ...

This article examines how Comcast has employed the Analytic Hierarchy Process (AHP), a decision-making framework, and adapted it for making technical and non-technical decisions both large and small.

A study published in the International Journal of Business Competition and Growth has drawn insights from 621 survey samples to help improve our understanding of what elements of viral videos ...

He studies the impact of changing confidence on consumer decision-making and advises investors, businesses and policymakers. He coined the term “K-shaped recovery" to describe the pandemic's ...