If you’re writing an executive summary for the first time, online templates can help you outline your document. However, your business is unique, and your executive summary should reflect that.

An executive summary is a critical document for new and growing businesses. It is vital for entrepreneurs to understand how this differs from other documents, like pitch decks and full business plans.

The "final summary" of a marketing plan is also normally called the "executive summary." This is where you summarize the contents of the marketing plan as well as briefly outline the key points ...

Notice that the executive summary does not start by giving your company history or an overview of your product line. The initial focus must be on the customer’s own need.