You can’t talk about drugstore beauty brands without singing the praises of NYX and e.l.f. Both brands make excellent makeup ...

For HUL, Minimalist fills the gap of an affordable, science-focused skincare brand in its basket of beauty and personal care ...

From L’Oréal to Laneige, these are the top 18 beauty launches of 2025 that we think are worth adding to your cart — details!

Packaging is no longer something that safeguards; it has become part of the product experience. Luxury and fragile products ...

The beauty retailer says that the expensive hair trend is set to continue ... "Created by haircare brand Eufora, it is the most incredible organic treatment. It's applied post-shampoo, then ...

Consumers are doubling down on more affordable luxuries as a way to stay connected to brands as prices rise. But is their ...

In 2025, the price has to be right. To weather the slowdown, luxury brands need to rethink their price and product strategies ...

I don't need to be buying expensive makeup when this is performing just ... quality results for a fraction of the cost of high-end brands. 'I'm honest to god speechless by how much I like these ...

The age of children buying luxe skincare products from Sephora is getting younger, as witnessed by mum of three Alison Perry.

Sable Yong is a beauty writer, author, and co-host and co-founder of fragrance podcast, Smell Ya Later. Her debut essay ...