We’re wired to connect, but are we getting it right? As global health leaders point to a loneliness crisis, it's time to ...

The Abu Dhabi Department of Energy (DoE) has launched an awareness campaign under the theme ‘’Your Safety is Our Priority'', as part of its ongoing commitment to promoting public safety and the safe, ...

Amazon's "Artificial" film about OpenAI and Sam Altman is set to debut next year. It sounds a lot like "The Social Network." Should Altman be worried?

Brazil's Supreme Court has just made a big decision: digital platforms, such as social media companies, must take more ...

The findings highlight the positive correlation between social media adoption and technological, environmental, and organizational contexts in government organizations. Theoretical contributions draw ...

In an era where trust in legacy media is waning and digital platforms are shaping political and cultural consciousness, a new ...

Nine-in-ten U.S. teens say they use YouTube. Majorities also use TikTok (63%), Instagram (61%) and Snapchat (55%).

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

8 Questions to Ask Before Connecting With Your Audience on Social Media Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

Social ecommerce is reshaping online retail, blending the reach of social media with the convenience of in-app purchasing.