Loungefly has revealed a backpack, a birthday cake-shaped bag, and more to celebrate Kuromi and My Melody's anniversaries.

The next collection of Yu-Gi-Oh and Sanrio merchandise focuses on Yu-Gi-Oh GX. Advance sales are available now.

Hello Kitty and some of her most adorable Sanrio friends take over Candy Land with their new official board game ...

Get ready, CoComelon and Hello Kitty fans! Your favorite characters from both universes will soon be joining forces. Sanrio, ...

That changed when Just Friends (also known as the Hello Kitty store) inside the Vintage Faire Mall closed permanently. It is ...