As a small business owner, it can sometimes feel like you’re constantly spinning plates, from accounting tasks to the physical daily operations of your business. It's no wonder that when you add ...

Insider's "Marketing for Small Business" breaks down the most effective marketing techniques and how they can strengthen a brand and build community.

Small- to medium-sized businesses are willing to take risks on creative campaigns and new channels. The risks are proving to be worth the reward. Not taking risks is risky business.

A marketing plan is an essential planning element for a new small business. The marketing plan describes the products and services of the business, identifies the customers and creates a strategy ...

Developing a small business marketing strategy can have a huge return on investment for your business. These include growing your revenue, earning loyal customers, being able to hire new employees ...

Create a business website, optimize your content for SEO, maintain social media and online business profiles, network, and advertise online to market your freelance business within your community ...

There are six key steps to creating a successful small business, ... U.S. Small Business Administration. "Market Research and Competitive Analysis." ... 6 Reasons New Businesses Fail.

As a 42-year-old business owner, Alice Kim initially didn't think TikTok was the right channel to promote her clothing brand for women with D cups and larger, PerfectDD. "I thought TikTok was all ...

Balancing marketing plans while trying to keep a small business sale confidential can be tricky. Here's how to target potential buyers quickly and discreetly.

How to Market Your Crafts to Small Business Owners. ... Continual contact will help to build rapport and trust, which will lead to new business over time. Things You Will Need.

When your business finally starts to gain traction, you need a plan to streamline your processes and market it effectively. Without proper planning, you risk losing potential customers, reducing ...