Beyond, Inc. Executive Chairman Marcus Lemonis — who also recently took on the role of Principal Executive Officer — is ...

Glaceau Vitamin, maker of vitaminwater, tapped mobile marketing agency EnMobile to attract Generation Y consumers and increase brand awareness. The Glaceau vitaminwater campaign uses a simple SMS ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

A branded step and repeat banner can increase brand awareness and create a polished backdrop for photo and video at your special event. Step and repeats come in a variety of sizes and product models, ...

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences through a trusted voice.

Defining the minimal growth rate to merit paid media. Believe it or not, if your brand grows distribution and topline, even ...

With social media platforms so heavily populated, they are a great space to increase brand awareness and drive leads as part of a robust marketing plan. Business.com spoke with social media and ...

High-street fashion retailer New Look has moved its online environment into the cloud in a bid to improve brand awareness ... which has seen a 700 per cent increase in the number of 'likes ...