French skincare brand Caudalie is clearing up the River Seine in Paris in a cheeky FOOH social media post. In a video seen on Instagram, the brand's Vinoperfect serum is seen cruising down the river.

Amid the scenery of the iconic city, the staple Seine River has raised alarm based on its safety for Olympic swimmers. The buzz is palpable from Paris ahead of the 2024 Olympics — although it ...

Prior to the games, swimming in the Seine River has been banned since the 1920s. Then, about 10 years ago, leaders pumped in about 1.4 billion Euros – or $1.5 billion - into increasing the water ...

The map shows Paris from above, with the Seine River clearly visible winding through the image. With a 30cm resolution, enough detail can be seen to identify some of the city's world-famous ...

In fact, in the 1970s, only three fish species were left in the 777-kilometer (482-mile) river, which spans northern France and cuts through the capital city.

More than a century ago, the Seine hosted swimming events at the 1900 Olympics, and permitted swimming right up until toxicity concerns — and boat traffic — grew too dangerous for river bathers.

In fact, in the 1970s, only three fish species were left in the 777-kilometer (482-mile) river, which spans northern France and cuts through the capital city.

The triathlon and marathon swimming legs of the Olympics, which run from July 26 to Aug. 11, are due to be held in the Seine. The famous river was used in the 1900 Paris Olympics.

Triathlon and marathon swimming are to take place in the Seine, where it has been illegal to swim for more than a century. The water has tested unsafe in recent weeks, and cleaner on other days.

PARIS 2024 chiefs will be chuffed – for now – after the River Seine passed its latest health test to allow triathletes and swimmers to compete. But the weather forecast could spell trou… ...

River Seine. Marchand targets more Olympic gold as Seine passes water quality tests. The men's and women's triathlons were given the green light a day after the men's event had been postponed ...