Advice on Showing Jewelry in Display Case. How you display your handcrafted jewelry can make the difference between attracting shoppers to your booth or losing them to another vendor with a more ...

Traditional merchandising of jewelry displays the gems on velvet, silk or matted pads, jewelry display stands or in flocked jewelry boxes in a backlit glass case.

The pandemic has prompted jewelers including Cartier and Van Cleef & Arpels to rethink their traditionally lavish displays. By Rachel Felder For many holiday fans, window shopping at luxury ...