Model-turned-actor Gang Dong-won has ventured into the fashion industry, launching his own brand, NONYMOUSAA, his agency AA ...

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

These days, Chong and his son Paris have a line of marijuana products under the brand Chong’s Choice. In 2020, Gwyneth Paltrow invested in Cann, a cannabis-infused beverage maker. She has called ...

Brands and retailers are turning towards influencers as major marketing channels, from Kim Kardashian snapchatting Airbnb accommodations to Cupcakes and Cashmere’s clothing line with Nordstrom ...

PBS connects with hundreds of millions of Americans through stories that matter to our lives. Our brand is designed to reach millions of Americans anytime and anywhere, as we have for more than 50 ...

SINGAPORE – Brands can be victims of their own fame, as the line between becoming a household name and losing the exclusive rights to that name is a fine one. In a phenomenon called “genericid ...

That’s a magic formula for store brands.” In another recent taste test, held by the New York Times’s Wirecutter, store-label ...

This investment aligns with his strategy of investing in brands he enjoys personally and that have a strong presence in high-traffic areas like malls and airports. In 2018, Shaq launched his own ...

Trust is also a powerful brand image for radio and podcast personalities ... Successful radio stations win in competitive formats because they own a primary one-word or one-phrase positive ...

Once dubbed “off-brand” or “generic,” retailers have spent years investing in R&D to create their own lines of quality and budget-friendly products, and we’re now seeing (and tasting ...

And although brands may benefit from the uniquely affordable physical touchpoint, it also means more competition as hoteliers create their own brands.