In a phenomenon called “genericide”, a company’s trademark can become so popular that it turns into a generic term for a ...

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Retailers should be mindful of how to harness social-first shoppers' excitement without encouraging wasteful spending or ...

Ms Williams worked three jobs to fund her own business, and she has yet to take on any external ... you want to appear ...

Peek into your pantry or fridge and you’ll likely own at least a few ... the Asia-Pacific senior business development manager ...

She said owning her own business is 10x harder than working for someone else ... you want to appear “successful” and ...

Chinese media had claimed that the American brand had seen significant order cancellations as shoppers targeted it in order ...

In a world where consumers crave genuine connections and transparency, your story can be the difference between blending in and standing out in a crowded marketplace.

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

In an increasingly competitive digital world, more brands and individuals are reaping the benefits of a .pro domain name.

Sula Vineyards slipped 5.99% to Rs 391.40 after the company's consolidated net profit fell 37.28% to Rs 14.48 crore in Q2 FY25 as against Rs 23.09 crore posted in Q2 FY24.

Direct Line Group has revealed plans to axe around 550 jobs as it looks to cut costs amid a turnaround at the insurer. The ...