If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

In a phenomenon called “genericide”, a company’s trademark can become so popular that it turns into a generic term for a ...

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Leaving the comfort of an office job to pursue entrepreneurship is a bold step, and for many, it represents the chance to ...

Ms Williams worked three jobs to fund her own business, and she has yet to take on any external ... you want to appear ...

Peek into your pantry or fridge and you’ll likely own at least a few ... the Asia-Pacific senior business development manager ...

In a move against the grain in the world of NBA endorsements, Boston Celtics star Jaylen Brown has chosen to decline ...

The experience of starting, growing and in some cases failing with his own small business endeavours prompted Gerard Tannam to set up Islandbridge Brand Development, an agency that specialises in ...

She said owning her own business is 10x harder than working for someone else ... you want to appear “successful” and ...

Chinese media had claimed that the American brand had seen significant order cancellations as shoppers targeted it in order ...

In an increasingly competitive digital world, more brands and individuals are reaping the benefits of a .pro domain name.

Sula Vineyards slipped 5.99% to Rs 391.40 after the company's consolidated net profit fell 37.28% to Rs 14.48 crore in Q2 FY25 as against Rs 23.09 crore posted in Q2 FY24.