Too often, sales kickoffs fall short of their potential, becoming mere exercises in rote presentations and motivational ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

When it comes to business communication, the tone of an email can help establish a relationship. Too formal a tone will alienate an informal client from you, and too casual a tone will ruin your ...

Related: The Top 5 Benefits of Blogging for Marketing For example, let's say your presentation is providing an analysis of last quarter's sales data ... Data visualisation turns those dry numbers into ...

Whether you’re an entrepreneur pitching your next business, a company executive presenting at an all-hands meeting or a guest ...

Even the smartest business people make avoidable mistakes during presentations. Follow these tips for a better, more confident presentation.

that can be mixed and matched, selected to fit the occasion, refined, inserted in presentations at just the right place... The challenge, however, is that marketers package content with a bow and send ...

Whether you're giving a sales presentation in person or on paper, the process of overcoming the hurdles leading to buying resistance are much the same. These hurdles are manifested in many spoken and ...