Samuel L. Jackson surprised viewers as the first face to light up the Super Bowl 2025 halftime show, introducing himself as "your Uncle Sam" and issuing commands to the rebellious rapper.

In a surprise opening to Kendrick Lamar's halftime performance during Super Bowl LIX, Samuel L. Jackson went front and center dressed as Uncle Sam before introducing Lamar to the stage. In line with the theme of "The Great American Game," Jackson was dressed in full red, white and blue garb to introduce the act and then play a role within it.

The Super Bowl halftime show is one of the biggest musical events in the world, with about 1 out of every 3 Americans tuning in.