Brands can no longer afford to shoot in the dark. It’s time to ditch guesswork and go data-deep with targeted strategies.

The Online Dating Services Market, valued at approximately USD 7.69 billion in 2021, is poised for significant growth over the forecast period of 2022-2029. With a projected healthy growth rate of ...

Global Identity Analytics Market is valued approximately USD 246 million in 2017 and is anticipated to grow with a healthy growth rate of more than 30% over the forecast period 2018-2025. Growing ...

Personalized advertising tailors marketing messages to individual consumers based on their preferences, behaviors, and ...

Job level segmentation reveals the role a lead plays in the ... For example, a CFO is in finance and a Demand Gen Manager is in marketing. Most B2B products target users in a specific business ...

Digital technology integration is revolutionizing testing methodologies, facilitating real-time diagnostics. As battery technologies advance, manufacturers invest in sophisticated testing equipment ...

The key to preparing clients for any future tax rises is segmentation, according to the guests on the FT Adviser podcast.

Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ...

The starting point for those studies is your customer-segmentation model. After you decide which ... We wrote about it four years ago in the Target Marketing magazine article "The Five Laws of ...