groundbreaking trendsetter in entertainment for adults. But it’s not exactly where parents would most eagerly drop off their kids,” JB Perrette, president and CEO of Warner Bros. Discovery’s ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Yes, it’s Warner ... Warner Bros. Discovery wanted the bright color to evoke the idea that Max had more than just “mature” content (unlike HBO), but had something for the whole family.