A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...

Investigating the most expensive Rolexes is a fascinating exercise because these are not watches that blow you away with ...

Kennedy's plan to eliminate the dyes needs the food companies to go along — he doesn't appear to have an enforcement ...

Scientists have discovered a new color... but you can only see it through a laser. How did scientists make the discovery and what could it mean for how we see color?

From sumptuous cobalt and indigo to navy and turquoise—and from fantastically patterned jackets to dresses that follow the ...