The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Each fruit color reveals unique health benefits Discover how to use nature’s color code to boost wellness and nutrition.

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

By the end of 2026, the FDA plans to phase out the use of all synthetic dyes in America’s food supply. Here’s what we know ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

The fluorescent red of Flamin' Hot Cheetos, the brilliant teal of Mountain Dew Baja Blast and the colorful rainbow of ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...