The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.

These are our picks of the best Amazon Prime Day star projector deals as the annual sales event kicks off on July 8.

Mashable's Shopping team has been covering Amazon Prime Day since 2018, and this year, we've got our work cut out for us. The retail giant has extended its flagship members-only sale to four days for 2025.