The influx of investment has trickled down to the high school level where Texas Tech landed Mansfield Lake Ridge five-star Felix Ojo with a multi-million dollar deal. The Red Raiders could land another five-star, edge rusher LaDamion Guyton, in the 2027 class.

Brett Yormark, in his third year as Big 12 commissioner, likes the direction of his conference and is pushing for a 5+11 model for expanded CFP.

Throughout the offseason, Brett Yormark has emphasized the Big 12’s preference for a 5+11 format for the College Football Playoff. He doubled down to open Big 12 Media Days on Tuesday. During his opening remarks at The Star in Frisco,