brian niccol starbucks

Starbucks, Niccol

Starbucks CEO Brian Niccol earned a $5 million bonus after 1 month on the job—and will collect another $5 million in March

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

New York Post on MSN · 3d

Starbucks CEO Brian Niccol awarded $96 million pay package 4 months after he was hired

His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.

YAHOO!Finance · 1d

Starbucks CEO Brian Niccol talks efficiency gameplan, layoffs

Coffee giant Starbucks (SBUX) beat top and bottom line estimates for its fourth quarter — posting adjusted earnings of $0.69 per share and revenue of $9.4 billion — while seeing narrower-than-expected declines in same-store sales.

Starbucks to cut about 30% of menu options

Fox Business on MSN · 1d

Starbucks cutting 30% of its 'overly complex' menu

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.

Eat This%2c Not That! · 1h

Starbucks Cutting 30% of Its Menu as Sales Keep Dropping

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly being paid $10 million in bonuses for just six months at the company.

CNN on MSN · 9h

Starbucks is cutting 30 percent of its menu, CEO says menu has become 'overly complex'

Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company's plan to simplify its offerings, reduce wait times and improve its customer experience.

Starbucks Reports Better-Than-Expected Quarterly Sales

U.S. News & World Report · 1d

Starbucks Reports Better-Than-Expected Quarterly Sales as Turnaround Efforts Begin

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold

Reuters on MSN · 1d

Starbucks posts smaller sales decline than expected as turnaround takes root

Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs that the struggling coffee chain was benefiting from CEO Brian Niccol's efforts to revive demand.

AOL · 1d

Starbucks beats low earnings expectations for its first quarter under new CEO

As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.

restaurantdive1h

Brian Niccol wants to double Starbucks’ US footprint

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

1don MSN

Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

23h

Starbucks CEO says a turnaround is underway, with no timeline on the table

"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...

Restaurant Business1d

Brian Niccol's plan for Starbucks: More Starbucks

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...

21hon MSN

Starbucks Stock Shines as Analysts Mull Early Merits of Turnaround Plan

Starbucks shares moved higher Wednesday as some analysts seem to be buying in—albeit cautiously—on new CEO Brian Niccol’s ...

22h

Starbucks CEO calls reversal of open-door policy 'practical," will close stores if needed

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...

1don MSN

Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...

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