Dell, Apple
Dell mocked at its own press launch for copying Apple’s naming convention
Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs are now divided into three tiers, whose names are taken straight from the iPhone line-up: Dell, Dell Pro, and Dell Pro Max.
The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
ExtremeTech on MSN2d
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' BrandingDell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...
Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the ...
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
Dell announced at a press briefing that it is streamlining its PC product line into three categories—with names identical to ...
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