HUL, Minimalist

HUL Acquires Skincare Brand Minimalist in INR 2,955 Cr Deal to Expand Beauty Portfolio
HUL has signed a share purchase agreement to acquire 90.5% of Minimalist's shares for INR 2,670 crore through a secondary buyout, complemented by a primary infusion of INR 45 crore into the company.
HUL to acquire direct-to-consumer brand Minimalist for nearly Rs 3,000 crore
ET first reported on January 3 that the deal was in the works. Founders Mohit Yadav and Rahul Yadav will continue to lead the business for two years. The Rs 2,955-crore deal will also lead to a significant cash exit for the founders,
HUL to acquire a 90.5% stake in beauty brand Minimalist by Q1 of FY 2026
The current Minimalist team led by Mohit and Rahul will continue to operate the business in collaboration with HUL.
Hindustan Unilever acquires Minimalist for ₹2,955 crore to expand beauty portfolio
HUL acquires Minimalist for ₹2,955 crore, expanding its beauty portfolio with skincare products and AI-based solutions.
HUL acquires 90.5% stake in beauty start-up Minimalist for ₹2,955cr
India's leading FMCG giant Hindustan Unilever (HUL) has announced the acquisition of a 90.5% stake in Jaipur-based direct-to-consumer (D2C) beauty brand Minimalist. The deal values the company at a pre-money enterprise value of ₹2,955 crore.
Unilever's India unit to buy 'Minimalist' beauty brand, sees near-term margin pressure
By Praveen Paramasivam and Ananta Agarwal (Reuters) -Consumer goods maker Hindustan Unilever said on Wednesday it would buy the 'Minimalist' skin care brand and projected near-term margins at the lower end of its forecast range as it grapples with slowing urban demand.
Unilever's India Unit Will Acquire Premium Beauty Brand Minimalist
PARIS - Unilever's India unit is acquiring Minimalist, a premium beauty brand born in India. Financial terms of the deal were not disclosed. But Hindustan Unilever Ltd. said it is taking a 90.5 percent stake in the company through secondary buyouts plus primary infusion.
brandequity.economictimes.indiatimes1h
Minimalist acquisition an example of making portfolio future fit: HUL CEO & MD
Hindustan Unilever Ltd acquires a 90.5% stake in premium beauty brand Minimalist for Rs 2,715 crore, marking its strategic ...
HUL Acquires 90.5% of Minimalist in a Landmark ₹2,955 Cr Deal
In a historic move in India's direct-to-consumer (D2C) market, Hindustan Unilever Limited (HUL) paid ₹2,955 crore in pure ...
HUL reports flat volume growth amid shift to smaller packs in urban markets
HUL’s home care business reported a 6% jump in quarterly sales growth led by high single-digit volume growth in fabric wash ...
Exchange 4 Media5h
HUL's Minimalist acquisition big win for Indian D2C ecosystem: Aman Gupta
In a social media post, Aman Gupta, Co-Founder and CMO at boAt Lifestyle, said Minimalist’s acquisition was a result of ...
ndtvprofit5h
HUL Q3 Review: Target Price Slashed As Tepid Demand Weighs Near-Term Growth Outlook
The acquisition of the Minimalist brand is likely to be a tailwind for Hindustan Unilever, according to analysts.
HUL to acquire 90.5% stake in Minimalist at enterprise value of Rs 2,995 cr
HUL will acquire the remaining 9.5 per cent stake from the founders within two years, as per terms outlined in the ...
Fortune India17h
HUL buys Minimalist for ₹2,670 cr, expands biz with palm localisation
HUL buys a 90.5% stake in beauty brand Minimalist, acquires Vishwatej Oil Industries’ palm undertaking in Telangana, and ...
brandequity.economictimes.indiatimes3h
IPG’s Rapport retains HUL’s OOH mandate
Rapport, part of IPG Mediabrands, has retained Hindustan Unilever’s INR 150-200 crore OOH media account. HUL’s Q3FY25 results ...