In China, Apple’s second largest market, iPhone sales fell 18% in the December ending quarter, according to Bloomberg.

Apple's iPhone sales in China reportedly took a tumble at the end of 2024, with a considerable reduction in sales putting it in a dead heat with homegrown Xiaomi.

Sales of Apple Inc. iPhones dived 18.2% in China during the December quarter, according to independent research, a major setback for the company in its biggest market after the US.

Local smartphone makers Vivo and Huawei leapfrogged Apple to become the top two sellers in the Chinese market last year, dealing a blow to the iPhone maker as it struggles to introduce AI features on the mainland and fight competition from domestic rivals.

Apple lost the top spot in the Chinese smartphone market after a domestic brand replaced the iPhone as the country's top choice.

The U.S. tech giant's fourth-quarter iPhone sales fell 18% in the world's largest smartphone market.

Apple had a rough holiday quarter for iPhone sales in China, falling from its dominant first-place spot in the year-ago quarter to third place in 2024

Apple has experienced a significant decline in iPhone sales in China, dropping from the leading position to third place in the

Two of the world’s leading market intelligence firms report that the iPhone has lost its place as the best-selling