Amazon's Prime Day sale is happening now until July 11 . Typically, Amazon runs two days of deals for the sale, but this time, it's four. While that gives you more time to shop for deals, it also increases the chances that you may get tricked into spending more than you normally would.

Amazon Prime Day is here. Our deals team found the best Prime Day TV deals on top-rated models from Samsung, LG, Sony and more.

Prime Day — which is now a four-day event rather than the usual two days — is well underway, and we’ve been working hard to surface the best deals for our