Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said in November that it had sold out of ad spots — with more than 10 of those commercials costing advertisers $8 million apiece,

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available national ads that I could track down; the list will be updated after Sunday’s game.

Super Bowl commercials are some of the most expensive advertisements in history. Here’s everything to know about how much Super Bowl commercials cost in 2025.