During the 2025 college football season, four episodes of WWE SmackDown will be held in Big 12 markets on the eve of major college football games.

WWE and the Big 12 Conference have officially announced an expansion of their partnership that will bring SmackDown to several college cities this fall.

The WWE brand has crossed over with the Big 12 Conference in multiple ways the past few seasons, including top stars from WWE taking part in Big 12 Conference championship games at AT&T Stadium in Arlington by awarding the game’s Most Outstanding Player his own custom WWE championship title.