In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Full Transcript: B2B Enterprise Marketing Strategy in a Pandemic World. Kerry O'Shea Gorgone: Welcome to the Marketing Smarts Podcast. I'm joined by Chris Brogan. He's an executive level strategist ...

Now, let’s dive deeper into these emerging strategies and trends for B2B marketing. Marketing Proof Of Concept Plans for the year 2020 immediately lost their value in the first week of the pandemic.

Six building blocks for revitalized B2B marketing and ... digital, experiences matter, marketing, marketing strategies, operations, sales, strategy. Matt Egol. Matt Egol is a former principal with PwC ...

B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars ...

Georgie Gilmore is our in-house channel partner marketing expert in our global community for B2B marketers – Propolis. Propolis helps you to shape your marketing strategy, while building the skills ...

When creating experiences, it's not a matter of B2B versus B2C marketing—both can take advantage of this strategy. In fact, 54% of B2B marketers say they get more value from events than any other form ...

In the competitive B2B SaaS market, one needs to come up with innovative strategies to stand out. Two effective approaches are hyper-personalization in marketing and purpose-driven content ...

First of all, there’s no doubt among B2B marketers that email marketing has its place. In fact, according to the marketing trends research my team conducted, 83% of marketers consider email ...

Rolls-Royce has appointed Ogilvy UK’s specialist B2B practice to spearhead the engineering giants digital first strategy, including handling all of its advertising, content and social media needs.