One of the best ways for B2B businesses to optimize their sales pipeline is to create a standardized language for each stage ...

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

In a recent article, I explored the shifting behaviors of B2B buyers and the implications for sales organizations. But ...

The narrow end of the sales funnel symbolizes pressure on the buyer to pull the trigger ... emails are the most hated parts of marketing/sales across all generations of B2B buyers. Another study, from ...

The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel. With B2B buying groups ...

ABM in 2025 focuses on hyper-targeting high-value accounts with AI, intent data, and personalized multi-channel campaigns, ...

Looks at how to effectively develop and deploy content by discussing the format and actual composition of content in relation to different junctures of the sales funnel. Every CMO understands the ...

The report highlights a “bottom-of-funnel crisis,” where teams encounter ... Is there a more evergreen topic in B2B than aligning sales and marketing? There’s a reason for that: only 11% ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...