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The chief executive of drinks marketing agency YesMore, Tom Khan-Lavin, also had something to say. He talks about the importance of a prominent figure while promoting such drinks. Khan-Lavin says: ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

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the chief executive of drinks marketing agency YesMore. “In a crowded market, a recognizable and respected figure creates instant trust and brand recognition,” Khan-Lavin told CNN.