The $279 bundle you see above is, by far, the best way to buy "Madden NFL 18" if you don't already own an Xbox One or PlayStation 4. The game, of course, is identical on both platforms.
Whichever Xbox you buy ... t any good deals on bundles or consoles for the Nintendo Switch OLED, so the best thing to do is go for a refurbished version if you want to buy cheaper.