Brand identity is the visible elements of a brand, including color, design and a brand's logo. ... Read next: Social Media - How to Build Your Construction Company's Brand.

Delta Industries, a Jackson-based ready-mix concrete and construction materials supplier, has unveiled a new company logo as part of its ongoing update to its look and services. Delta has served ...

Construction's Branding Problem Can be Solved With a Technology Focus Today's trades require technologically advanced skills, they should be marketed as such By Tooey Courtemanche ...

A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the ...

What’s your business story? The first part of your story that potential customers see is your company logo. I believe this is why so many successful companies place smiles in their logos.

This sort of naming is, in a funny way, branding for branding. The final deadline for Fast Company’s Brands That Matter Awards is Friday, May 30, at 11:59 p.m. PT. Apply today. ABOUT THE AUTHOR ...

The Yellow logo represents something that has become foreign in today’s world of branding, where characteristics like charm, whimsy, and weirdness seem to be in short supply.