Before that became a Thing for watch nerds, it'd be hard to imagine Rolex bringing something quite that specific into the core offering. But now, with hardcore fans and casual observers alike enamored ...

Cosmograph Daytona, Ref. 16516, in platinum with diamond-set mother-of-pearl dial has an estimate is $800,000 - $1.6 million ...

Think of the military veteran who bought a Daytona ... bezel and dial, along with its platinum construction, are what make this watch the most expensive Rolex. Complete with a baguette-diamond ...

49ers game, Brady rocked the Rolex Cosmograph Daytona ref. 116578SACO, an 18K yellow-gold version of the Crown's famed racing ...

The Laureus Sport Awards always present a chance for A-list sports stars to link up in their biggest fits of the year. This ...

A singular Rolex Daytona in platinum with a mother-of-pearl dial and diamond hour markers will sell at a Sotheby's auction in ...