Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Derby-based communications agency Penguin PR has appointed Danielle Williams as its newest account executive, strengthening ...

From corporate learning platforms to Discovery’s Vitality platform, ‘gamification’ has become a part of many people’s daily ...

Most recently, since August 2020, he has served as SVP and GM at Constant Contact, Inc., a global provider of digital marketing solutions. Mr.

McCormick brings to the Advisor Collective more than 20 years of experience in digital lead generation, data marketing and monetization, and helping companies unlock growth opportunities by ...

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

Siddharth Bhardwaj, who currently serves as group chief marketing officer and national sales head, has now been elevated to the role of chief executive officer - digital cinema business.

Manage your entity by accurately tagging your content with schema markup. Aim to secure links from authoritative sites such as Wikipedia. 12. AI agents AI agents are revolutionizing digital marketing.

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

ISB Executive Education's Digital Marketing and Analytics: The programme can empower businesses to reach target audiences, optimise campaigns and drive growth. In today’s digital-first economy ...

In a similar way, generative AI represents a watershed moment in digital marketing. Banner ads may have introduced marketing’s holy grail targeting strategy – right person, right message, right time – ...