When it comes to consumer demand for sourcing and traceability of dairy products, the word “transparency” looms large.

A process makes big decisions more hygienic, too. Subscribers to The Economist can sign up to our Opinion newsletter, which brings together the best of our leaders, columns, guest essays and ...

The study found out that social media usage influences consumer satisfaction in the stages of information search and alternative evaluation, with satisfaction getting amplified as the consumer moves ...

Decision fatigue is also something marketers should be aware of as simply presenting consumers with too many choices can also backfire and put them off deciding.

Most consumers today tend to perform extensive research online after identifying a purchasing need. This exploratory study attempts to clarify e-consumerspsila decision-making processes for ...

Differences Between a Consumer Buying and a Business Buying Decision Process. Your consumer and business customers approach purchasing in two very different ways. To successfully market your ...

The psychology of persuasion: Understanding consumer behavior and decision making in marketing As a subject, consumer behavior has been taught in B-Schools since long and there is a well-developed ...

This article examines how Comcast has employed the Analytic Hierarchy Process (AHP), a decision-making framework, and adapted it for making technical and non-technical decisions both large and small.

A study published in the International Journal of Business Competition and Growth has drawn insights from 621 survey samples to help improve our understanding of what elements of viral videos ...

He studies the impact of changing confidence on consumer decision-making and advises investors, businesses and policymakers. He coined the term “K-shaped recovery" to describe the pandemic's ...

As consumers become more connected and informed, the traditional decision-making process is evolving. Modern trends shape the way consumers perceive, evaluate, and purchase products and services.