Beyond, Inc. Executive Chairman Marcus Lemonis — who also recently took on the role of Principal Executive Officer — is ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Defining the minimal growth rate to merit paid media. Believe it or not, if your brand grows distribution and topline, even ...

Glaceau Vitamin, maker of vitaminwater, tapped mobile marketing agency EnMobile to attract Generation Y consumers and increase brand awareness. The Glaceau vitaminwater campaign uses a simple SMS ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences through a trusted voice.

Dublin, April 21, 2025 (GLOBE NEWSWIRE) -- The "Optimal Channels for Promoting New Games: Preferred Social Media & Messaging Platforms" report from Niko Partners, Inc. has been added to ...

With social media platforms so heavily populated, they are a great space to increase brand awareness and drive leads as part of a robust marketing plan. Business.com spoke with social media and ...

Social media platforms provide a powerful channel for reaching and engaging with a large audience, which can help increase brand awareness and recognition. Engaging with customers through social ...

High-street fashion retailer New Look has moved its online environment into the cloud in a bid to improve brand awareness ... which has seen a 700 per cent increase in the number of 'likes ...