Beyond, Inc. Executive Chairman Marcus Lemonis — who also recently took on the role of Principal Executive Officer — is ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Glaceau Vitamin, maker of vitaminwater, tapped mobile marketing agency EnMobile to attract Generation Y consumers and increase brand awareness. The Glaceau vitaminwater campaign uses a simple SMS ...

Lululemon's strategic initiatives to increase brand awareness, such as community-based events and brand campaigns, are crucial for attracting new customers and strengthening brand loyalty.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique ...

Discover the integral role of social media in the daily lives of Asian gamers, with 62% of SEA gamers using it for new game info. This report explores two key themes: the importance of community ...

With social media platforms so heavily populated, they are a great space to increase brand awareness and drive leads as part of a robust marketing plan. Business.com spoke with social media and ...

Man of Many has announced the launch of its new in-house Brand Uplift Study offering. This straightforward yet powerful tool is designed to help brands and agencies effortlessly measure the true ...

Sage needed to raise its global profile – and specifically raise awareness of its HR and payroll ... over 1000 YouTube views within weeks and valuable brand interactions on Facebook. To further ...

Teads, the global media platform, has partnered with Mercedes-Benz to launch its first-ever Connected TV (CTV) campaign in ...