Beyond, Inc. Executive Chairman Marcus Lemonis — who also recently took on the role of Principal Executive Officer — is ...

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Lululemon's strategic initiatives to increase brand awareness, such as community-based events and brand campaigns, are crucial for attracting new customers and strengthening brand loyalty.

A branded step and repeat banner can increase brand awareness and create a polished backdrop for photo and video at your special event. Step and repeats come in a variety of sizes and product models, ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

Discover the integral role of social media in the daily lives of Asian gamers, with 62% of SEA gamers using it for new game info. This report explore ...

Long term the goal of the new campaign, which will run in the UK on TV, OOH, digital, audio and social media over the summer, is to boost unaided brand awareness. He explains parent company Expedia ...

The firm will support a leading international group tour brand through a comprehensive PR-driven approach. Expat Explore is the brainchild of best friends, lifelong wanderers, and astute business ...