The Macy's Thanksgiving Day Parade, a century-old tradition, takes place on Thursday, November 28 at 8:30 a.m. and promises to be the biggest yet.

The 2024 Macy’s Thanksgiving Day Parade will feature a cavalcade of stars. Performers and celebrities who will be attending the annual parade were announced Nov. 1 on TODAY. Actor Alison Brie will cut the ribbon to kick off the parade, which will take place Thursday, November 28 at 8:30 a.m. ET, marking the 98th year of the event.

One of the most important annual holiday traditions is waking up early on Thanksgiving Day to start (or continue) prepping the family meal while watching the vibrant floats in the Macy’s Thanksgiving Day Parade go by.

The 2024 Macy's Thanksgiving Day Parade will feature performances by T-Pain, Jimmy Fallon & The Roots, Dan + Shay, Ariana Madix Idina Menzel and more.

The calendar has flipped to November, which means it’s time for America to come together and perform its most patriotic civic duty: to gather ‘round the TV and watch the Macy’s Thanksgiving Day Parade so we can avoid talking to the in-laws.

NBC has a star-studded line-up in place for this year’s Macy’s Thanksgiving Day Parade. “The Macy’s Thanksgiving

While financial terms of the three-year appearance weren’t released, CNN noted that having a presence in the parade generates the “equivalent of $2.25 million in advertising for a brand.”

Thanksgiving in New York City wouldn’t be what it is without the annual Macy’s Thanksgiving Day Parade. If you're eager to take your kids to glimpse those giant balloons and don’t want to rise before dawn,