Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Brands and retailers are turning towards influencers as major marketing channels, from Kim Kardashian snapchatting Airbnb accommodations to Cupcakes and Cashmere’s clothing line with Nordstrom ...

All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue. ONE in five families now enjoys ­waffles at ...

These days, Chong and his son Paris have a line of marijuana products under the brand Chong’s Choice. In 2020, Gwyneth Paltrow invested in Cann, a cannabis-infused beverage maker. She has called ...

As families faces stubbornly high mortgage and utilities bills, they are increasingly turning to Woolworths and Coles’ own brands. And it is a lucrative sale. “We’ve come a long way from the ...

Opinions expressed by Forbes Contributors are their own. I write about career change, personal branding, and self employment. The idea of being a “quiet leader” has always appealed to me.

Genesis started as a concept in 2003 before launching luxury vehicles like the G80 and G90 under its own brand in 2015. With ...

That’s a magic formula for store brands.” In another recent taste test, held by the New York Times’s Wirecutter, store-label ...

This investment aligns with his strategy of investing in brands he enjoys personally and that have a strong presence in high-traffic areas like malls and airports. In 2018, Shaq launched his own ...

Trust is also a powerful brand image for radio and podcast personalities ... Successful radio stations win in competitive formats because they own a primary one-word or one-phrase positive ...

Some of the companies own brands that project health, wellness and sustainability. That includes General Mills, owner of Annie’s macaroni and cheese; The Honest Co., whose soaps and baby wipes ...

Before he (Kobe) passed away, he was planning to launch his own shoe brand, sign athletes, and give them better deals and percentages.' NBA Champion Jaylen Brown did the opposite of what most ...