Cannes Lions teams up with LinkedIn as the headline partner and Stein IAS as supporting partner to launch the first-ever Lions B2B Summit, bringing together global leaders to discuss the future of B2B ...

DARKO, Precious GYAU, & \xa0Elizabeth EWUDIWACompanies are increasingly realizing the crucial role of thought leadership in ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Partnering with the London Marathon has helped b2b-focused TCS grow its brand value tenfold, says the company’s chief ...

In an agency landscape where data-driven insights and automation are integral, the essence of meaningful engagement still ...

Trace One has a “strong market position” with a “highly international profile and is experiencing strong momentum in the US,” ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

HX is expanding its business development and marketing teams in the Americas to strengthen travel trade partnerships and ...

NetRise, the leader in software supply chain security — helping companies inventory software assets and identify and respond to software risk — today announced three key executive hires to its ...

From foodies and travel enthusiasts to local thought leaders and cultural curators, Tulsa is home to a growing network of digital influencers and content creators, writes the founder and CEO of ...