As artificial intelligence continues to take over more of our technology, it’s important to remember it’s not always going to ...

Amazon has called its latest AI assistant Rufus. But what is the story behind this unusual moniker and how does it compare to ...

Between the "smart" assistant's 2014 introduction and late 2022, Amazon's Worldwide Digital unit lost over $10 billion on ...

Alexa didn’t get a big splashy launch event, or come with a bunch of grand proclamations about being the future of anything. Instead, like a phone charger with a made-up name or a knockoff version of ...

Retail expert George Minakakis discusses AI's transformative impact, challenges, and strategies for adapting to evolving ...

Amazon's generative AI-powered assistant is designed to give shopping recommendations and answer questions about products.

Amazon CEO Andy Jassy hinted at an improved, "agentic" version of the company's Alexa assistant during Amazon's Q3 2024 ...

Amazon CEO Andy Jassy reassured shareholders that the company expects to make money on its generative AI investments.

Amazon has recently announced the launch of its AI shopping assistant, Rufus in India. Rufus is currently available in beta, ...

Amazon’s Rufus is clearly modelled and trained to be a shopping-first AI chatbot, where it would browse the expansive ...

Amazon has postponed the launch of its new AI-powered Alexa to 2025 due to challenges in performing basic tasks like ...

Rufus, Amazon’s generative AI-powered conversational shopping assistant, can help customers find deals and tailored gifts. AI Shopping Guides help customers gain confidence in their gift selections by ...