Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own ...

The popular cereal brand teamed with Hormel on a cinnamon and bacon flavored offering, while Powerade puckers up with an ...

Yahoo Sports’ Jason Fitz spoke with the Minnesota Vikings wide receiver about the team’s transition to the former first round pick at quarterback and why he’s excited for the former Michigan Wolverine ...

Try the new Cinnamon Toast Crunch Hormel Black Label Bacon Flavored Cereal, a smoky, sweet treat only sold at Walmart.com for a limited time.

While the five new cereals will be available at retailers nationwide, General Mills is releasing special Walmart-exclusive ...

Highlights from the cocktail reception at J. Reiger & Co., sponsored by Amber Wave and United Sugar Producers and Refiners.

If you’ve ever dreamed of sipping on Fruity Pebbles, you’re in for a treat. Fruity Pebbles’ latest collaboration with Liquid ...

The Devil Made Me Do It; a spicy margarita with hints of orange, lime, blackberry, and agave Sleep On It, Sweetheart; a spin ...

The touchdown celebration lasted less than a second - and will live forever. Further proof of its longevity just landed on a ...

General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving ...

Amon-Ra St. Brown joins other NFL players on limited-edition cereal boxes for General Mills’ Cereal Training Camp promotion.

General Mills and Hormel teamed up to release Cinnamon Toast Crunch-flavored bacon last fall, a sweet-and-savory first for ...