5. Honeycomb – Big crunch energy. 4. Cinnamon Life – For the kids who did their homework early. 3. Fruity Pebbles – Tiny flakes, HUGE flavor. 2. Cocoa Krispies – The only cereal that comes with a ...

The cereal King, Kellog’s recently sold and M&M/Mars, one of the world’s largest candy and confection manufacturers are still ...

As traditional breakfast cereals face declining sales and shifting consumer habits, Ferrero’s acquisition of WK Kellogg ...

Ferrero has a good chance of reviving WK Kellogg's legacy cereal brands with its $3.1 billion (€2.7 billion) take-private deal announced last week.