Minimalist, Hindustan Unilever

HUL Acquires Skincare Brand Minimalist in INR 2,955 Cr Deal to Expand Beauty Portfolio
HUL has signed a share purchase agreement to acquire 90.5% of Minimalist's shares for INR 2,670 crore through a secondary buyout, complemented by a primary infusion of INR 45 crore into the company.
Unilever India unit set to acquire beauty brand Minimalist
Unilever’s India unit is acquiring Indian premium beauty brand Minimalist. Hindustan Unilever (HUL) announced it will take a 90.5% stake in the company for a value of 29.55bn rupees (US$342.3m), including debt. HUL also said that within two years Minimalist would be owned wholly by them.
Hindustan Unilever acquires over 90% stake in premium skincare brand Minimalist for ₹2,955 crore
Hindustan Unilever Ltd announced the acquisition of premium skincare brand Minimalist for ₹2,955 crore on Wednesday, January 22. HUL’s beauty and wellbeing segment, which it aims to boost with the Minimalist acquisition,
HUL to acquire a 90.5% stake in beauty brand Minimalist by Q1 of FY 2026
The current Minimalist team led by Mohit and Rahul will continue to operate the business in collaboration with HUL.
Hindustan Unilever acquires Minimalist for ₹2,955 crore to expand beauty portfolio
HUL acquires Minimalist for ₹2,955 crore, expanding its beauty portfolio with skincare products and AI-based solutions.
Hindustan Unilever Acquires 90% Stake In Skincare Brand Minimalist For Rs 2,955 Crore
Minimalist raised Rs 110 crore ($15 million) from Unilever Ventures, the venture arm of Unilever, which also operates HUL in India, to scale its business
Unilever's India unit to buy 'Minimalist' beauty brand, sees near-term margin pressure
By Praveen Paramasivam and Ananta Agarwal (Reuters) -Consumer goods maker Hindustan Unilever said on Wednesday it would buy the 'Minimalist' skin care brand and projected near-term margins at the lower end of its forecast range as it grapples with slowing urban demand.
What the Minimalist acquisition means for HUL
The deal aligns with Hindustan Unilever's intent to transform its beauty and well-being portfolio into ‘high-growth’ premium ...
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Minimalist: 10x return in 5 yrs! Why HUL's takeover is a big win for D2C ecosystem - boAt's Aman Gupta explains
In a big beauty bet, Rs 550,497 crore giant HUL has completed the acquisition of Rs 500 crore Minimalist. While it is a big ...
HUL Acquires 90.5% of Minimalist in a Landmark ₹2,955 Cr Deal
In a historic move in India's direct-to-consumer (D2C) market, Hindustan Unilever Limited (HUL) paid ₹2,955 crore in pure ...
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Peak XV Rakes In 10X Gains, Makes INR 800 Cr From Minimalist Exit
The VC, which holds a 27.5% stake in the startup, will make INR 800 Cr on its investment of INR 80 Cr in the startup ...
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HUL's Minimalist acquisition big win for Indian D2C ecosystem: Aman Gupta
In a social media post, Aman Gupta, Co-Founder and CMO at boAt Lifestyle, said Minimalist’s acquisition was a result of ...
HUL Q3 Highlights: 1:1 Demerger Revealed, Kwality Wall's Shares to Hit the Market
HUL announced the demerger of its ice cream business into a wholly-owned subsidiary, Kwality Walls (India) Limited, with ...
HUL needs a magic wand for recovery after subdued Q3
HUL's latest quarterly performance shows muted demand and flat volumes, sparking investor concerns. Amid inflationary ...